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  <channel>
    <title>Insights</title>
    <link>https://go.weareaura.com/insights</link>
    <description>Explore expert perspectives, industry trends and fresh thinking on enterprise communications, Microsoft Teams, CX, AI and digital transformation.</description>
    <language>en</language>
    <pubDate>Wed, 21 Oct 2026 10:13:25 GMT</pubDate>
    <dc:date>2026-10-21T10:13:25Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>The Cost of Leaving Your Contact Center Behind. And What Modern CX in Teams Looks Like.</title>
      <link>https://go.weareaura.com/insights/the-cost-of-leaving-your-contact-center-behind</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/the-cost-of-leaving-your-contact-center-behind" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/Marketing%20Approved%20Images/shutterstock_2471688785.jpg" alt="The Cost of Leaving Your Contact Center Behind. And What Modern CX in Teams Looks Like." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 125%;"&gt;You moved to Microsoft Teams. Meetings, chat and calling now live in one place, Copilot is arriving on top of it, and your people already know how to work in it.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/the-cost-of-leaving-your-contact-center-behind" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/Marketing%20Approved%20Images/shutterstock_2471688785.jpg" alt="The Cost of Leaving Your Contact Center Behind. And What Modern CX in Teams Looks Like." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="line-height: 125%;"&gt;You moved to Microsoft Teams. Meetings, chat and calling now live in one place, Copilot is arriving on top of it, and your people already know how to work in it.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2Fthe-cost-of-leaving-your-contact-center-behind&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>CX</category>
      <pubDate>Mon, 19 Oct 2026 08:30:57 GMT</pubDate>
      <author>jack.condron@auraalliance.com (Jack Condron)</author>
      <guid>https://go.weareaura.com/insights/the-cost-of-leaving-your-contact-center-behind</guid>
      <dc:date>2026-10-19T08:30:57Z</dc:date>
    </item>
    <item>
      <title>When a resident calls your council, will you spot if they need urgent help?</title>
      <link>https://go.weareaura.com/insights/when-a-resident-calls-your-council-will-you-spot-when-they-need-urgent-help</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/when-a-resident-calls-your-council-will-you-spot-when-they-need-urgent-help" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/Marketing%20Approved%20Images/shutterstock_2573381395.jpg" alt="UK Local Councils AI " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/when-a-resident-calls-your-council-will-you-spot-when-they-need-urgent-help" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/Marketing%20Approved%20Images/shutterstock_2573381395.jpg" alt="UK Local Councils AI " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2Fwhen-a-resident-calls-your-council-will-you-spot-when-they-need-urgent-help&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 05 Oct 2026 09:19:13 GMT</pubDate>
      <author>Ned.Emam@weareaura.com (Ned Emam)</author>
      <guid>https://go.weareaura.com/insights/when-a-resident-calls-your-council-will-you-spot-when-they-need-urgent-help</guid>
      <dc:date>2026-10-05T09:19:13Z</dc:date>
    </item>
    <item>
      <title>Avaya professional services from Aura</title>
      <link>https://go.weareaura.com/insights/avaya-professional-services-from-aura</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/avaya-professional-services-from-aura" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/Imported_Blog_Media/Avaya-PS_banner.png" alt="Avaya professional services from Aura" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;div class="elementor-widget-container"&gt; 
 &lt;p class="wp-block-paragraph"&gt;Many organizations continue to rely on &lt;a href="https://weareaura.com/mission-critical-communications/" title="Mission Critical Voice Communications Support Services"&gt;Avaya for business-critical communications.&lt;/a&gt;&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;From enterprise telephony and contact centers to IVR, reporting, integrations, and digital channels, Avaya often sits at the heart of how customers, employees, and teams connect.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;These environments are usually stable, deeply embedded, and built around the specific needs of your business. That makes them valuable. But it also makes them complex.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;As communications strategies evolve, you may be asking the question: how do we keep Avaya working well today, while preparing for a more modern, Microsoft-led communications future?&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;The answer starts with understanding your current environment, where it creates value, where it creates risk, and what needs to change to keep up.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Why Avaya environments need specialist expertise&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;&lt;a href="http://avaya.com" title=""&gt;Avaya&lt;/a&gt; platforms are often highly customized.&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;They support multiple sites, contact center teams, routing logic, SIP services, IVR journeys, reporting tools, CRM integrations, workforce applications, and custom workflows. Over time, that creates a communications environment that is powerful, but difficult to change without the right technical knowledge.&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;Common challenges include:&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;Complex routing and legacy call flows&lt;/li&gt; 
  &lt;li&gt;SIP interoperability issues&lt;/li&gt; 
  &lt;li&gt;Contact center performance problems&lt;/li&gt; 
  &lt;li&gt;Security, certificate, and compliance requirements&lt;/li&gt; 
  &lt;li&gt;Upgrade planning across dependent systems&lt;/li&gt; 
  &lt;li&gt;Limited documentation of older customizations&lt;/li&gt; 
  &lt;li&gt;Integrations across CRM, reporting, and workforce platforms&lt;/li&gt; 
  &lt;li&gt;Alignment with newer Microsoft and cloud strategies&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;In these environments, standard administration is not always enough. You need engineers who understand Avaya in depth, but also understand how it connects to the wider technology landscape.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Where professional services add value&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;Traditional support focuses on availability. It keeps systems running and helps resolve issues when they appear. &lt;span style="font-weight: bold;"&gt;Professional services take a broader view.&lt;/span&gt;&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;They help you assess your environment, improve performance, reduce risk, and prepare for future change.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;&lt;span style="letter-spacing: -0.4px;"&gt;Th&lt;/span&gt;&lt;span style="letter-spacing: -0.4px;"&gt;at might mean:&lt;/span&gt;&amp;nbsp;&lt;/p&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;A health check or architecture review&lt;/li&gt; 
  &lt;li&gt;Contact center optimization&lt;/li&gt; 
  &lt;li&gt;Upgrade readiness assessment&lt;/li&gt; 
  &lt;li&gt;SIP and SBC review&lt;/li&gt; 
  &lt;li&gt;Custom development&lt;/li&gt; 
  &lt;li&gt;Reporting improvement&lt;/li&gt; 
  &lt;li&gt;Integration design&lt;/li&gt; 
  &lt;li&gt;Migration planning&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;And, the value is not just technical.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;A proper assessment can help your IT and customer experience teams make better decisions. It can show which parts of your environment are still working well, which areas are holding the business back, and where modernization will deliver the most impact.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Why integration is often the best starting point&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;The first step is not always migration. It is integration.&lt;/p&gt; 
 &lt;p class="wp-block-spacer" style="height: 20px;"&gt;Avaya rarely operates in isolation. It connects with your CRM platforms, reporting tools, Microsoft environments, analytics applications, workforce systems, and customer experience platforms.&lt;/p&gt; 
 &lt;p class="wp-block-spacer" style="height: 20px;"&gt;&amp;nbsp;&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;When those connections work well, your teams get better visibility and your customers get a smoother experience.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;For example:&amp;nbsp;&lt;/p&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;CRM screen pops give agents context before a call starts&lt;/li&gt; 
  &lt;li&gt;Click-to-call reduces manual dialing&lt;/li&gt; 
  &lt;li&gt;CTI and AES integrations connect telephony with core business applications&lt;/li&gt; 
  &lt;li&gt;Custom dashboards improve operational visibility&lt;/li&gt; 
  &lt;li&gt;Automation removes manual tasks&lt;/li&gt; 
  &lt;li&gt;AI and analytics help teams understand customer behavior and contact center performance&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;These improvements deliver value quickly, without forcing a full platform replacement before your business is ready.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;They also create a stronger foundation for future transformation.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Moving from Avaya to Microsoft is a journey&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;Microsoft Teams has become a central platform for collaboration, calling, meetings, and productivity.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;In enterprise communications, the long-term direction is to simplify your estate, bring services into Microsoft, and create a more connected experience for users and customers.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;But moving from a complex Avaya environment to Microsoft is not a single project.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;Voice, contact center, routing, IVR, reporting, compliance, integrations, user adoption, and business continuity all need to be considered. In large or highly customized environments, a rushed migration can create unnecessary risk.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph" style="font-weight: normal;"&gt;From there, your users, sites, services, or workloads can move in stages.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph" style="font-weight: normal;"&gt;This approach helps you keep what works, reduce disruption, and build a realistic roadmap toward Teams Phone and modern customer experience.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;What to review before making changes&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;Before making decisions about migration, replacement, or further investment, it is important to understand your current estate.&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp;Useful areas to assess include: 
 &lt;/div&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;Platform stability and performance&lt;/li&gt; 
  &lt;li&gt;Communication Manager, Session Manager, and System Manager configuration&lt;/li&gt; 
  &lt;li&gt;Contact center design and routing&lt;/li&gt; 
  &lt;li&gt;SIP trunking and SBC setup&lt;/li&gt; 
  &lt;li&gt;IVR journeys and customer experience&lt;/li&gt; 
  &lt;li&gt;CRM and business application integrations&lt;/li&gt; 
  &lt;li&gt;Reporting accuracy and operational visibility&lt;/li&gt; 
  &lt;li&gt;Security and certificate management&lt;/li&gt; 
  &lt;li&gt;Upgrade readiness&lt;/li&gt; 
  &lt;li&gt;Microsoft Teams, cloud, and CX migration options&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;This type of review helps uncover technical debt, reduce operational risk, and identify practical improvements before any major transformation begins.&lt;/p&gt; 
 &lt;p class="wp-block-spacer" style="height: 20px;"&gt;&amp;nbsp;It also helps you avoid an all-or-nothing decision. Avaya can continue to play an important role while your business prepares for what comes next.&lt;/p&gt; 
 &lt;p class="wp-block-spacer" style="height: 20px;"&gt;&amp;nbsp;&lt;/p&gt; 
 &lt;h2 class="wp-block-heading"&gt;How Aura can help&lt;/h2&gt; 
 &lt;p&gt;Aura helps you &lt;a href="https://weareaura.com/avaya/" title=""&gt;get more from your Avaya&lt;/a&gt; investment today while building a practical path toward Microsoft-led communications.&lt;/p&gt; 
 &lt;p&gt;Our team provides senior-level Avaya professional services across Avaya Aura, Communication Manager, Session Manager, System Manager, Avaya Aura Contact Center, Avaya Experience Platform, Elite, Oceana, Experience Portal, Breeze, AES, SIP, reporting, integrations, and custom development.&lt;/p&gt; 
 &lt;p&gt;We support customers with:&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;Avaya health checks and technical assessments&lt;/li&gt; 
  &lt;li&gt;Level 3 and Level 4 support&lt;/li&gt; 
  &lt;li&gt;Contact center optimization&lt;/li&gt; 
  &lt;li&gt;SIP and SBC integration&lt;/li&gt; 
  &lt;li&gt;CRM and CTI integrations&lt;/li&gt; 
  &lt;li&gt;Custom reporting and IVR support&lt;/li&gt; 
  &lt;li&gt;Breeze development&lt;/li&gt; 
  &lt;li&gt;Upgrade planning and migration strategy&lt;/li&gt; 
  &lt;li&gt;Hybrid Avaya, Microsoft, and cloud coexistence&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;With more than 30 years of enterprise communications experience, Aura understands both sides of the journey: the Avaya environments businesses rely on today, and the Microsoft, cloud, AI, and CX technologies shaping what comes next.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Still running Avaya, but planning your next move?&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph" style="font-weight: bold;"&gt;You do not need to replace everything overnight.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph" style="font-weight: normal;"&gt;Aura can help you stabilize and improve your Avaya environment, integrate where it adds value, and build a clear roadmap toward Microsoft Teams, cloud CX, AI, and modern communications.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;&amp;nbsp;&lt;/p&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/avaya-professional-services-from-aura" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/Imported_Blog_Media/Avaya-PS_banner.png" alt="Avaya professional services from Aura" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;div class="elementor-widget-container"&gt; 
 &lt;p class="wp-block-paragraph"&gt;Many organizations continue to rely on &lt;a href="https://weareaura.com/mission-critical-communications/" title="Mission Critical Voice Communications Support Services"&gt;Avaya for business-critical communications.&lt;/a&gt;&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;From enterprise telephony and contact centers to IVR, reporting, integrations, and digital channels, Avaya often sits at the heart of how customers, employees, and teams connect.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;These environments are usually stable, deeply embedded, and built around the specific needs of your business. That makes them valuable. But it also makes them complex.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;As communications strategies evolve, you may be asking the question: how do we keep Avaya working well today, while preparing for a more modern, Microsoft-led communications future?&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;The answer starts with understanding your current environment, where it creates value, where it creates risk, and what needs to change to keep up.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Why Avaya environments need specialist expertise&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;&lt;a href="http://avaya.com" title=""&gt;Avaya&lt;/a&gt; platforms are often highly customized.&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;They support multiple sites, contact center teams, routing logic, SIP services, IVR journeys, reporting tools, CRM integrations, workforce applications, and custom workflows. Over time, that creates a communications environment that is powerful, but difficult to change without the right technical knowledge.&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;Common challenges include:&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;Complex routing and legacy call flows&lt;/li&gt; 
  &lt;li&gt;SIP interoperability issues&lt;/li&gt; 
  &lt;li&gt;Contact center performance problems&lt;/li&gt; 
  &lt;li&gt;Security, certificate, and compliance requirements&lt;/li&gt; 
  &lt;li&gt;Upgrade planning across dependent systems&lt;/li&gt; 
  &lt;li&gt;Limited documentation of older customizations&lt;/li&gt; 
  &lt;li&gt;Integrations across CRM, reporting, and workforce platforms&lt;/li&gt; 
  &lt;li&gt;Alignment with newer Microsoft and cloud strategies&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;In these environments, standard administration is not always enough. You need engineers who understand Avaya in depth, but also understand how it connects to the wider technology landscape.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Where professional services add value&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;Traditional support focuses on availability. It keeps systems running and helps resolve issues when they appear. &lt;span style="font-weight: bold;"&gt;Professional services take a broader view.&lt;/span&gt;&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;They help you assess your environment, improve performance, reduce risk, and prepare for future change.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;&lt;span style="letter-spacing: -0.4px;"&gt;Th&lt;/span&gt;&lt;span style="letter-spacing: -0.4px;"&gt;at might mean:&lt;/span&gt;&amp;nbsp;&lt;/p&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;A health check or architecture review&lt;/li&gt; 
  &lt;li&gt;Contact center optimization&lt;/li&gt; 
  &lt;li&gt;Upgrade readiness assessment&lt;/li&gt; 
  &lt;li&gt;SIP and SBC review&lt;/li&gt; 
  &lt;li&gt;Custom development&lt;/li&gt; 
  &lt;li&gt;Reporting improvement&lt;/li&gt; 
  &lt;li&gt;Integration design&lt;/li&gt; 
  &lt;li&gt;Migration planning&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;And, the value is not just technical.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;A proper assessment can help your IT and customer experience teams make better decisions. It can show which parts of your environment are still working well, which areas are holding the business back, and where modernization will deliver the most impact.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Why integration is often the best starting point&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;The first step is not always migration. It is integration.&lt;/p&gt; 
 &lt;p class="wp-block-spacer" style="height: 20px;"&gt;Avaya rarely operates in isolation. It connects with your CRM platforms, reporting tools, Microsoft environments, analytics applications, workforce systems, and customer experience platforms.&lt;/p&gt; 
 &lt;p class="wp-block-spacer" style="height: 20px;"&gt;&amp;nbsp;&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;When those connections work well, your teams get better visibility and your customers get a smoother experience.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;For example:&amp;nbsp;&lt;/p&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;CRM screen pops give agents context before a call starts&lt;/li&gt; 
  &lt;li&gt;Click-to-call reduces manual dialing&lt;/li&gt; 
  &lt;li&gt;CTI and AES integrations connect telephony with core business applications&lt;/li&gt; 
  &lt;li&gt;Custom dashboards improve operational visibility&lt;/li&gt; 
  &lt;li&gt;Automation removes manual tasks&lt;/li&gt; 
  &lt;li&gt;AI and analytics help teams understand customer behavior and contact center performance&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;These improvements deliver value quickly, without forcing a full platform replacement before your business is ready.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;They also create a stronger foundation for future transformation.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Moving from Avaya to Microsoft is a journey&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;Microsoft Teams has become a central platform for collaboration, calling, meetings, and productivity.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;In enterprise communications, the long-term direction is to simplify your estate, bring services into Microsoft, and create a more connected experience for users and customers.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;But moving from a complex Avaya environment to Microsoft is not a single project.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;Voice, contact center, routing, IVR, reporting, compliance, integrations, user adoption, and business continuity all need to be considered. In large or highly customized environments, a rushed migration can create unnecessary risk.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph" style="font-weight: normal;"&gt;From there, your users, sites, services, or workloads can move in stages.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph" style="font-weight: normal;"&gt;This approach helps you keep what works, reduce disruption, and build a realistic roadmap toward Teams Phone and modern customer experience.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;What to review before making changes&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph"&gt;Before making decisions about migration, replacement, or further investment, it is important to understand your current estate.&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp;Useful areas to assess include: 
 &lt;/div&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;Platform stability and performance&lt;/li&gt; 
  &lt;li&gt;Communication Manager, Session Manager, and System Manager configuration&lt;/li&gt; 
  &lt;li&gt;Contact center design and routing&lt;/li&gt; 
  &lt;li&gt;SIP trunking and SBC setup&lt;/li&gt; 
  &lt;li&gt;IVR journeys and customer experience&lt;/li&gt; 
  &lt;li&gt;CRM and business application integrations&lt;/li&gt; 
  &lt;li&gt;Reporting accuracy and operational visibility&lt;/li&gt; 
  &lt;li&gt;Security and certificate management&lt;/li&gt; 
  &lt;li&gt;Upgrade readiness&lt;/li&gt; 
  &lt;li&gt;Microsoft Teams, cloud, and CX migration options&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;This type of review helps uncover technical debt, reduce operational risk, and identify practical improvements before any major transformation begins.&lt;/p&gt; 
 &lt;p class="wp-block-spacer" style="height: 20px;"&gt;&amp;nbsp;It also helps you avoid an all-or-nothing decision. Avaya can continue to play an important role while your business prepares for what comes next.&lt;/p&gt; 
 &lt;p class="wp-block-spacer" style="height: 20px;"&gt;&amp;nbsp;&lt;/p&gt; 
 &lt;h2 class="wp-block-heading"&gt;How Aura can help&lt;/h2&gt; 
 &lt;p&gt;Aura helps you &lt;a href="https://weareaura.com/avaya/" title=""&gt;get more from your Avaya&lt;/a&gt; investment today while building a practical path toward Microsoft-led communications.&lt;/p&gt; 
 &lt;p&gt;Our team provides senior-level Avaya professional services across Avaya Aura, Communication Manager, Session Manager, System Manager, Avaya Aura Contact Center, Avaya Experience Platform, Elite, Oceana, Experience Portal, Breeze, AES, SIP, reporting, integrations, and custom development.&lt;/p&gt; 
 &lt;p&gt;We support customers with:&lt;/p&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;ul class="wp-block-list"&gt; 
  &lt;li&gt;Avaya health checks and technical assessments&lt;/li&gt; 
  &lt;li&gt;Level 3 and Level 4 support&lt;/li&gt; 
  &lt;li&gt;Contact center optimization&lt;/li&gt; 
  &lt;li&gt;SIP and SBC integration&lt;/li&gt; 
  &lt;li&gt;CRM and CTI integrations&lt;/li&gt; 
  &lt;li&gt;Custom reporting and IVR support&lt;/li&gt; 
  &lt;li&gt;Breeze development&lt;/li&gt; 
  &lt;li&gt;Upgrade planning and migration strategy&lt;/li&gt; 
  &lt;li&gt;Hybrid Avaya, Microsoft, and cloud coexistence&lt;/li&gt; 
 &lt;/ul&gt; 
 &lt;div style="height: 20px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;p class="wp-block-paragraph"&gt;With more than 30 years of enterprise communications experience, Aura understands both sides of the journey: the Avaya environments businesses rely on today, and the Microsoft, cloud, AI, and CX technologies shaping what comes next.&lt;/p&gt; 
 &lt;div style="height: 30px;" class="wp-block-spacer"&gt;
   &amp;nbsp; 
 &lt;/div&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;span class="elementor-menu-anchor "&gt;&lt;/span&gt; 
 &lt;h2 class="wp-block-heading"&gt;Still running Avaya, but planning your next move?&lt;/h2&gt; 
 &lt;p class="wp-block-paragraph" style="font-weight: bold;"&gt;You do not need to replace everything overnight.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph" style="font-weight: normal;"&gt;Aura can help you stabilize and improve your Avaya environment, integrate where it adds value, and build a clear roadmap toward Microsoft Teams, cloud CX, AI, and modern communications.&lt;/p&gt; 
 &lt;p class="wp-block-paragraph"&gt;&amp;nbsp;&lt;/p&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2Favaya-professional-services-from-aura&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 08 Jul 2026 23:00:00 GMT</pubDate>
      <guid>https://go.weareaura.com/insights/avaya-professional-services-from-aura</guid>
      <dc:date>2026-07-08T23:00:00Z</dc:date>
      <dc:creator>Avaya Professional Services</dc:creator>
    </item>
    <item>
      <title>The communication trends to reset, retire, and rethink in 2026</title>
      <link>https://go.weareaura.com/insights/communication-trends-in-2026</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/communication-trends-in-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/communication-trends_blog.png" alt="The communication trends to reset, retire, and rethink in 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/communication-trends-in-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/communication-trends_blog.png" alt="The communication trends to reset, retire, and rethink in 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2Fcommunication-trends-in-2026&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 27 Jan 2026 00:00:00 GMT</pubDate>
      <author>jonathan.harris@auraalliance.com (Jonathan Harris)</author>
      <guid>https://go.weareaura.com/insights/communication-trends-in-2026</guid>
      <dc:date>2026-01-27T00:00:00Z</dc:date>
    </item>
    <item>
      <title>A blueprint for modern communication in manufacturing</title>
      <link>https://go.weareaura.com/insights/a-blueprint-for-modern-communication-in-manufacturing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/a-blueprint-for-modern-communication-in-manufacturing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/manufacturing_blog-1.png" alt="A blueprint for modern communication in manufacturing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/a-blueprint-for-modern-communication-in-manufacturing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/manufacturing_blog-1.png" alt="A blueprint for modern communication in manufacturing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2Fa-blueprint-for-modern-communication-in-manufacturing&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 03 Dec 2025 00:00:00 GMT</pubDate>
      <author>jonathan.harris@auraalliance.com (Jonathan Harris)</author>
      <guid>https://go.weareaura.com/insights/a-blueprint-for-modern-communication-in-manufacturing</guid>
      <dc:date>2025-12-03T00:00:00Z</dc:date>
    </item>
    <item>
      <title>7 reasons businesses are missing out on Microsoft Teams calling</title>
      <link>https://go.weareaura.com/insights/7-reasons-businesses-are-missing-out-on-microsoft-teams-calling</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/7-reasons-businesses-are-missing-out-on-microsoft-teams-calling" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/7-reasons_blog.png" alt="7 reasons businesses are missing out on Microsoft Teams calling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/7-reasons-businesses-are-missing-out-on-microsoft-teams-calling" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/7-reasons_blog.png" alt="7 reasons businesses are missing out on Microsoft Teams calling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2F7-reasons-businesses-are-missing-out-on-microsoft-teams-calling&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 27 Nov 2025 00:00:00 GMT</pubDate>
      <author>keyleen.reyes@auraalliance.com (Keyleen Reyes)</author>
      <guid>https://go.weareaura.com/insights/7-reasons-businesses-are-missing-out-on-microsoft-teams-calling</guid>
      <dc:date>2025-11-27T00:00:00Z</dc:date>
    </item>
    <item>
      <title>6 ways to master a global SIP trunking strategy</title>
      <link>https://go.weareaura.com/insights/6-ways-to-master-a-global-sip-trunking-strategy</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/6-ways-to-master-a-global-sip-trunking-strategy" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/SIP_blog-1.png" alt="6 ways to master a global SIP trunking strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
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&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2F6-ways-to-master-a-global-sip-trunking-strategy&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 17 Nov 2025 00:00:00 GMT</pubDate>
      <author>keyleen.reyes@auraalliance.com (Keyleen Reyes)</author>
      <guid>https://go.weareaura.com/insights/6-ways-to-master-a-global-sip-trunking-strategy</guid>
      <dc:date>2025-11-17T00:00:00Z</dc:date>
    </item>
    <item>
      <title>A prescription for modern collaboration in the healthcare sector</title>
      <link>https://go.weareaura.com/insights/a-prescription-for-modern-collaboration-in-the-healthcare-sector</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/a-prescription-for-modern-collaboration-in-the-healthcare-sector" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/healthcare_blog-1.png" alt="A prescription for modern collaboration in the healthcare sector" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
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&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2Fa-prescription-for-modern-collaboration-in-the-healthcare-sector&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 30 Oct 2025 00:00:00 GMT</pubDate>
      <author>joel.heasman@auraalliance.com (Joel Heasman)</author>
      <guid>https://go.weareaura.com/insights/a-prescription-for-modern-collaboration-in-the-healthcare-sector</guid>
      <dc:date>2025-10-30T00:00:00Z</dc:date>
    </item>
    <item>
      <title>5 employee experience priorities shaping the contact center</title>
      <link>https://go.weareaura.com/insights/5-employee-experience-priorities-shaping-the-contact-center</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/5-employee-experience-priorities-shaping-the-contact-center" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/employee-experience-blog.png" alt="5 employee experience priorities shaping the contact center" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/5-employee-experience-priorities-shaping-the-contact-center" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/employee-experience-blog.png" alt="5 employee experience priorities shaping the contact center" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2F5-employee-experience-priorities-shaping-the-contact-center&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 20 Oct 2025 14:44:44 GMT</pubDate>
      <author>keyleen.reyes@auraalliance.com (Keyleen Reyes)</author>
      <guid>https://go.weareaura.com/insights/5-employee-experience-priorities-shaping-the-contact-center</guid>
      <dc:date>2025-10-20T14:44:44Z</dc:date>
    </item>
    <item>
      <title>Reimagining communication in today’s banking landscape</title>
      <link>https://go.weareaura.com/insights/reimagining-communication-in-todays-banking-landscape</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/reimagining-communication-in-todays-banking-landscape" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/Imported_Blog_Media/Aura-FHLB-Case-Study-Bank-1024x683.jpg" alt="Reimagining communication in today’s banking landscape" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="color: #0f1d30; background-color: #ffffff;"&gt;In banking, communication is far more than a back-office capability. It is fundamental to customer trust, regulatory compliance, and operational resilience. From branches and contact centers to trading desks, IT teams, and executive leadership, banks depend on secure, reliable communication to keep services running and customers confident.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://go.weareaura.com/insights/reimagining-communication-in-todays-banking-landscape" title="" class="hs-featured-image-link"&gt; &lt;img src="https://go.weareaura.com/hubfs/Imported_Blog_Media/Aura-FHLB-Case-Study-Bank-1024x683.jpg" alt="Reimagining communication in today’s banking landscape" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="color: #0f1d30; background-color: #ffffff;"&gt;In banking, communication is far more than a back-office capability. It is fundamental to customer trust, regulatory compliance, and operational resilience. From branches and contact centers to trading desks, IT teams, and executive leadership, banks depend on secure, reliable communication to keep services running and customers confident.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47925728&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fgo.weareaura.com%2Finsights%2Freimagining-communication-in-todays-banking-landscape&amp;amp;bu=https%253A%252F%252Fgo.weareaura.com%252Finsights&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 20 Oct 2025 14:44:44 GMT</pubDate>
      <author>joel.heasman@auraalliance.com (Joel Heasman)</author>
      <guid>https://go.weareaura.com/insights/reimagining-communication-in-todays-banking-landscape</guid>
      <dc:date>2025-10-20T14:44:44Z</dc:date>
    </item>
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